Set your milestones and follow them on the way! Based on your business goals, you'll find milestones for the next 1-3 years that guide you through the business development.
Unfortunately, between your dream and reality often stand - money and competent staff. Good, that I'm telling you here how to be successful with both resource topics! ;-)
Sales, channels, marketing strategy: How do I get my products and services to the customer? How do I promote my brand?
Now, we're talking business: In this section of your business plan, you show how you want to achieve your goals.
Adding value with unique selling points: "What makes my business idea special?" "What is better than the competition?" "What do I want to achieve with my vision?" Really no way around these questions, I think...
Your business needs a face you can read in a heartbeat: this is the executive summary.